Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William L. Ury
A guide to successful negotiation without compromising.
Summary
Getting to Yes: Negotiating Agreement Without Giving In is a book by Roger Fisher and William L. Ury that provides a guide to successful negotiation without compromising. It introduces the concept of principled negotiation, which is based on separating the people from the problem, focusing on interests rather than positions, inventing options for mutual gain, and insisting on using objective criteria. It also provides strategies for dealing with difficult negotiation situations.
Interpretation
Getting to Yes: Negotiating Agreement Without Giving In is a book that provides a comprehensive guide to successful negotiation without compromising. It introduces the concept of principled negotiation, which is based on separating the people from the problem, focusing on interests rather than positions, inventing options for mutual gain, and insisting on using objective criteria. It also provides strategies for dealing with difficult negotiation situations, making it a valuable resource for anyone looking to improve their negotiation skills.
Who is this book for?
Getting to Yes: Negotiating Agreement Without Giving In is a book for anyone looking to improve their negotiation skills.
Keywords
Negotiation, Agreement, Compromising, Interests, Positions